Gugguu X RML
Healing Hands
A child's serious illness affects hundreds of families in Finland annually. The child's illness brings a new, difficult situation to the family and the family's life changes. The whole family's strength is put to the test. The situation can be frightening due to the illness itself, and traveling far from home for treatment is often necessary.
To support families in crisis situations caused by a child's illness, we implemented a collaboration collection together with the Ronald McDonald House Charities, which includes two prints and four products. The proceeds from the products go in full to the Ronald McDonald House Charities.
gugguu x rml
Hand Flow
The splendor of the flowers and plants in Ronald McDonald House's garden is showcased in this beautiful floral pattern.
In the middle of the flowers, small, delicate hands can be seen. The hands in the print were created from images taken of the hands of a small child who stayed in the children's hospital.
gugguu x rml
Doggy Hug
In the midst of sorrow and worry, pets are often a great comfort. Fluffy, soft puppies can bring joy, even if their small bodies are tired from illness. The comforting theme brought by a pet inspired the second pattern of the collection, Doggy Hug.

Gugguu x RML
Collaboration collection
Founded in 1996, the Ronald McDonald House Charities does important work for families whose child is critically ill (heart patients, organ transplants, and intensive cancer treatments). A child needs their parents more than anywhere else when in the hospital. Ronald McDonald House makes this possible for families, as all the most demanding specialized pediatric care is centralized in Helsinki at the HUS New Children's Hospital, and therefore families come to the House from very long distances across Finland. The House was opened for family use on 14.3.2002, and since then over 9000 families have stayed there. The House can accommodate stays from short-term to longer, always according to the child's needs. The foundation does not receive public funding; its operations are financed by support from companies and private individuals.

Miia Riekki
CEO's greetings
Charity work is a core part of Gugguu through various collaborations and donations. The Ronald McDonald House Charities is an important partner for Gugguu - after all, we exist for children, just like the Ronald McDonald House. Children's illness affects us all, and we are honored to support, through the collaboration collection, those families facing a difficult phase in the life of the child and the whole family. In these situations, the most important thing is to be present as a family, by the side of the sick child. Thank you RML for the important work you do for children and families. ❤










