Blog

Sustainable everyday life starts with clothing care - Arkiéve Atelier's products now available at Gugguu

Sustainable everyday life starts with garment care Children's clothes go through a lot in everyday life. They accompany adventures, play, meals, and go through the washing machine back into use aga...

Gugguun CLASSICS - timeless favorites for everyday children's life

Gugguu KLASSIKOT – a permanent children's clothing collection, which includes Gugguu's beloved favorite products, bringing timeless style, high-quality materials, and comfort suitable for everyday ...

L-E-T'S M-O-V-E !

Children don’t just walk – they dance, jump, spin, and run. The children’s world is full of movement, play, and above all, colors. From this joy and energy comes Gugguu’s spring 2025 new collectio...

Stories from our customers "Branded clothes in daycare - can they be used?"

As a mother, I have always been very particular about my daughter's clothes' features, quality, and practicality. It is important to me that my child has clothes that are durable and in which she f...

Stories from our customers - From firstborn to big sister and the wonderful purchases during pregnancy

Four years ago, my husband and I were expecting our first child. During the pregnancy, I wrote a list on my phone of all the things to acquire: car seat, stroller, nest, crib, bedding, sheets, pac...

"Without my children and motherhood, Gugguu would not have been born" Thoughts of Gugguu's founder on Mother's Day

"My children have always been my source of inspiration. I feel privileged because I have been able to work close to my children's everyday lives." Gugguu has given us countless shared moments, in...

Stories from our customers - The fulfillment of a baby dream and preparation for the first moments

In the summer of 2014, my husband and I got married, and our dream was to become parents right away. As lovers of children, we thought that we could have several kids. Even though a child didn't st...

Sorbet Collection - colors, freshness, and lightness!

When we started designing the Sorbet collection just over a year ago, it was clear to us that we wanted fresh colors in this collection; pink, green, blue, and yellow! Something airy! The products ...

Christmas magic and childhood enchantment – quality children's clothing as part of the Christmas season

Christmas is just around the corner! In this blog post, we share ideas for Christmas and festive dressing and how to surprise little gift recipients with soft packages. Christmas morning dawns quie...

The Baby Gugguu Collection was created in collaboration with Minttu Räikkönen

"You carried your own child, a little girl,
 beneath your heart.
 Now happiness is complete,
 you can hold her in your arms.
 You feel the hand, small and gentle,
 you feel the soft cheek.
 Can the...

How to prepare for the first overnight stay with a child?

Do you still remember from your childhood the first time you went to a sleepover at your friend's place? It was an adventure full of expectations and bubbling excitement in the air! You probably r...

Newborn wardrobe - What clothes does a newborn need?

The Gugguun Baby Collection has been a beloved addition to the Gugguun range - we have received lots of wonderful feedback on the products designed for newborns and we are happy to be part of famil...