Sorbet Collection - colors, freshness, and lightness!

When we started designing the Sorbet collection just over a year ago, it was clear to us that we wanted fresh colors in this collection; pink, green, blue, and yellow! Something airy! The products would be Oversize, loose, and relaxed. If you tasted the collection - it would taste like Sorbet ice cream!

For us, designing the collection is not just about colors, prints, and product. It's much, much more! Colors and theme ignite inspiration, and then we let imagination take over. 

We want to bring the theme and feeling of the collection through comprehensively, and especially different events provide the best possible opportunity for that.
We love creating events and conveying the story of the collection through visual elements!

We got to organize the Sorbet collection launch event in the stunning setting of Attitude Helsinki's dance studio in Otaniemi. The children of Attitude Helsinki performed a lively dance show in Gugguu's new Relax products. The looseness and comfort of the new products were perfectly showcased on the active children!

The collection's theme was accompanied by refreshing lemon and orange treats, fruit skewers, smoothies & popsicles. While I was enjoying the treats, the little guests got to dance on the Sorbet Twist dance floor under the guidance of Attitude's dance teachers!

The new Oversize products received a lot of admiration at the launch event! The fresh Sorbet colors also brought smiles to many faces! "Candy colors", "Lovely green", -"So spring-like!", "Wonderfully colorful!" -comments showed that this collection really attracts!

Check out more launch event vibes & videos on Gugguu's Instagram! 💛