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Gugguun Candy World loyalty program terms and conditions

These terms apply to the contractual relationship concerning loyalty between consumer customers and Gugguu Oy. By joining the Gugguu Candy World loyalty program, you accept these terms.

1. Registration and customer information

The Gugguu Candy World loyalty program is free and valid indefinitely. 

Anyone aged 18 or over can join as a loyal customer on our website.

The information requested in the registration form must be filled in correctly. 

As a loyal customer, you have an account with Gugguu where you can view your purchases and edit your contact information. You also have a personal loyal customer page where you can see the accumulated points = Marshmallows, your Marshmallow history and Candy World level.

Please remember to update your contact information if it changes.
You can update your customer information in the online store by logging into your customer account.
Since all our communication is digital, you must provide an email address when joining the Gugguu Candy World loyalty program. You are responsible for keeping your email address and contact information up to date. 

2. Identification as a loyalty customer

In the online store, you identify yourself as a loyalty customer by logging into your customer account. Please always log in when making purchases in our online store to accumulate Marshmallows from your purchases. The Gugguu Candy World loyalty membership is personal and cannot be transferred to another person. One person can have only one loyalty membership and registered email address. You are also responsible for the activities on your loyalty account and ensuring that only you have access to your login information.

3. Benefits and offers 

As a member of the Gugguu Candy World loyalty program, you receive personally tailored communication including both personal and general benefits and loyalty offers. You also receive product recommendations, news, and inspiration about our products. 

4. Loyalty points = Marshmallows

You earn Marshmallows, among other things, by performing one of the following actions:

  • By creating an account in the Gugguu Candy World loyalty program
  • By shopping at Gugguu (you get 1 Marshmallow for every 1€ you spend)
  • By following us on Instagram and liking us on Facebook
  • By registering as a text message subscriber
  • By subscribing to the newsletter (This feature will be available later.)

You accumulate Marshmallows to your account as soon as the order you placed has been delivered to you.

To earn Marshmallows from orders, you must log in with your email address and password. You can decide when and how you want to use the discount coupons obtained from Marshmallows. Marshmallows are valid for 12 months from the date they are granted. You use Marshmallows at checkout when placing orders from Gugguu. Once you have logged into your customer account, you will see the amount of Marshmallows at checkout, and you can choose how many Marshmallows you want to use as a discount on your order. 

You cannot use Marshmallows at the same time as another coupon or discount code.. Marshmallows cannot be redeemed for cash. The Marshmallows you earn are personal and cannot be transferred to another person or member. 

If you return a product, the Marshmallows earned at the time of purchase will be automatically deducted from your loyalty customer level. Marshmallows can only be redeemed once and cannot be redeemed for cash or gift cards. Gugguu's return policy applies to product returns. When returning a product, only the amount paid for the product is refunded, not the amount including the discount received. 

The discount coupon redeemed with Marshmallows is distributed proportionally to each product in your order based on their price, not the total amount. If you make a partial return of the order products, you will receive a refund for each individual product based on the amount you paid, taking into account the discount received with the coupon. When returning a product, only the amount paid for the product is refunded, not the amount including the discount received.
Loyalty points (Marshmallows) expire 12 months after the points earning date.

 

5. Gugguu Candy World loyalty customer level

Your loyalty starts from the day you join as a loyalty customer. When you join as a loyalty customer, you immediately start collecting Marshmallows. You can advance to the next Candy World level as soon as you reach the level limit. The level is checked again annually and your level is determined according to the level limits. You stay at the new Candy World level for 12 months from the day you reached the level. 

After this:

  • You stay at the level if your purchase amount in the previous 12 months still exceeds the level limit.
  • You drop to a lower level if your purchase amount in the previous 12 months does not exceed the level limit. However, you can always move back up to a higher level when the annual purchase limit is met again.

The annual purchase limits for Gugguu Candy World levels are as follows:

  • Candy €0–250 / Year
  • Candy Bar €250-600 / year
  • Candy Bag €600-1200 / year
  • Candy Box over €1200 / year


At loyalty customer levels you can receive various benefits:

  • Free delivery with 100 marshmallows, applies to €4.90 paid deliveries in Finland. (Candy Bar and Candy Bag levels.)
  • Changing campaign and surprise benefits (All levels.)
  • VIP Online Meet events, for example before collection launches. The design and marketing team presents products separately and talks about the collections. VIP Online Meet events may include exclusive offers. (At Candy Bag and Candy Box levels.
  • Free repair service for Gugguu products. 

Our repair service works as follows:

The repair service covers products purchased from Gugguu's online store, Gugguu Outlet store, Gugguu resellers, or Gugguu Pop Up events within the last two (2) years.

The repair service covers products that have, for example, a manufacturing defect that can be repaired, or products where a seam has come undone, which can be repaired.

The repair service does not cover products that have wear/holes/tears etc. caused by use.

If you want to have the product repaired, you must first contact our customer service at customer@gugguu.com then our customer service will assess whether the product can be repaired.

6. Loyal Customer Discount Coupon and Terms of Use


The following discount coupons can be redeemed with Marshmallows:

  • 200 Marshmallows entitle you to a 10€ discount code, minimum purchase amount 85€
  • 400 Marshmallows entitle you to a 20€ discount code, minimum purchase amount 95€
  • 600 Marshmallows entitle you to a 30€ discount code, minimum purchase amount 105€
  • 800 Marshmallows entitle you to a 40€ discount code, minimum purchase amount 115€

Redeeming Marshmallows for discount coupons takes place in our online store on your own customer account or at our Pop Up events. Redeemed discount coupons cannot be converted back into Marshmallows. Marshmallows accumulate when purchasing a gift card. When paying with a gift card, loyal customers no longer accumulate Marshmallows.

As a loyal customer, you receive changing benefits intended for loyal customers, such as being among the first to know about our new products and campaigns. Some loyal customer benefits are based on whether you are at the Candy, Candy Bar, Candy Bag, or Candy Box level. We continuously develop the Gugguu Candy World loyalty program.

By using the discount coupon, you accept its terms of use.
The above minimum purchase amounts apply to the use of discount coupons depending on the size of the coupon.

The discount coupon can be used on discounted products but cannot be combined with other discount or promotional codes in online store purchases. You can only use one discount coupon at a time. The discount coupon can only be used once.


7. Customer Communication and Personal Data Processing

Generally, we contact you by email, but also by text message if you accept SMS marketing. By accepting these terms, you consent to receiving promotional and customer communications. You can always unsubscribe from the communication channel via the messages we send. 

Gugguu processes the loyalty customer's personal data in a manner permitted and required by applicable data protection legislation. Information about the processing of personal data and the loyalty customer's rights is available in the privacy policy on the website.

Gugguu processes personal data in accordance with the EU General Data Protection Regulation (GDPR). The data protection officer is Gugguu Oy (business ID 2508855-5). When you register as a loyalty customer and make purchases, information about your purchases and how you otherwise use our services is stored. Gugguu Oy processes personal data about you as a loyalty customer, among other things, to provide offers, loyalty benefits, and the best possible service. 

You are responsible for all activity that occurs on your loyalty account. The loyalty customer is responsible for the security and safekeeping of their login credentials. We recommend using a secure password and changing it when necessary.

Gugguu may make updates/changes to thresholds/loyalty terms. Updated terms upon changes to loyalty terms will be published on the website gugguu.com. The currently valid terms are available on the website gugguu.com. If you do not accept the terms, you always have the right to terminate your loyalty membership. If we reasonably suspect unauthorized use or abuse of our services, violation of our loyalty terms, fraud, or other similar events or behavior, Gugguu has the right to terminate your loyalty membership.

8. Termination of Loyalty Membership

A loyalty customer may terminate their loyalty membership immediately at any time by notifying Gugguu's customer service by email at customer@gugguu.com. 

Gugguu Oy is not responsible for possible system errors or malfunctions of the loyalty program nor for losses caused by changes to the loyalty program.

Gugguu is not responsible for failure to comply with loyalty program obligations or damages resulting from circumstances beyond Gugguu's control, such as laws, official actions, war, strike, blockade, lockout, or other similar conditions (so-called force majeure). 


CONTACT US

If you have questions about the Gugguu Candy World loyalty program, you can contact our customer service at customer@gugguu.com or by phone on weekdays from 10 am to 3 pm at +358444101736.


(Terms updated 03/04/2025.)