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THE LAST WINTER OUTLET BATCH NOW AVAILABLE!

ALL OUTLET PRODUCTS
-30-50%

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WINTER SALE IS HERE! PRODUCTS UP TO -50%

Save 40%#väri_vintageflower#väri_rosebambi
Outlet Print Leggings Sale priceFrom 23,97 € Regular price39,95 €
Color
Save 30%#väri_flyingforest#väri_lionplay
Outlet Print Relax Shirt Sale price27,97 € Regular price39,95 €
Color+1
New! Save 30%#väri_tractor olive#väri_rustic film reel
Outlet Relax Unisex Shirt Sale priceFrom 25,87 € Regular price36,95 €
Color
Save 30%#väri_vintageflower#väri_forstylilac
Outlet Print Frilla Shirt Sale priceFrom 33,57 € Regular price47,95 €
Color
New! Save 40%#väri_tractor olive#väri_move mist
Outlet Unisex pants Sale price26,37 € Regular price43,95 €
Color
Save 30%#väri_vintageflower#väri_flyingforest
Outlet Print Relax T-Shirt Sale priceFrom 25,87 € Regular price36,95 €
Color+1
New! Save 35%Outlet Cloud Frilla ShirtOutlet Cloud Frilla Shirt
Outlet Cloud Frilla Shirt Sale priceFrom 31,17 € Regular price47,95 €
Color
New! Save 40%Outlet Cloud DressOutlet Cloud Dress
Outlet Cloud Dress Sale priceFrom 29,97 € Regular price49,95 €
Color
Show all
New! Save 30%Print Relax ShirtPrint Relax Shirt
Print Relax Shirt Sale priceFrom 27,97 € Regular price39,95 €
Color
New! Save 35%Outlet Wide sweatpantsOutlet Wide sweatpants
Outlet Wide sweatpants Sale priceFrom 34,42 € Regular price52,95 €
Color
New! Save 30%Print Frilla ShirtPrint Frilla Shirt
Print Frilla Shirt Sale priceFrom 33,57 € Regular price47,95 €
Color
New! Save 30%Print LeggingsPrint Leggings
Print Leggings Sale priceFrom 27,97 € Regular price39,95 €
Color
New! Save 50%Outlet Play Baggy SweatpantsOutlet Play Baggy Sweatpants
Outlet Play Baggy Sweatpants Sale priceFrom 24,98 € Regular price49,95 €
Color
New! Save 40%#väri_tractor olive#väri_move mist
Outlet Unisex pants Sale price26,37 € Regular price43,95 €
Color
New! Save 30%Print Relax T-ShirtPrint Relax T-Shirt
Print Relax T-Shirt Sale priceFrom 25,87 € Regular price36,95 €
Color
New! Save 30%#väri_tractor olive#väri_move mist
Outlet Pocket Play Sweatpants Sale priceFrom 37,07 € Regular price52,95 €
Color+2
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WINTER SALE Save 60%#vari_bambibloomPrint Winter Pants
Print Winter Pants Sale priceFrom 59,98 € Regular price149,95 €
Color
WINTER SALE Save 60%#vari_sky glow#vari_black
Merino Giant Tuft Basic Beanie Sale price19,18 € Regular price47,95 €
Color+4
WINTER SALE Save 60%#vari_black#vari_move mist
Merino Double Tuft Beanie Sale price17,58 € Regular price43,95 €
Color+4
WINTER SALE Save 60%#vari_cloud taupeWinter Pants
Winter Pants Sale priceFrom 55,98 € Regular price139,95 €
Color
WINTER SALE Save 60%#vari_beige glow#vari_rose glow
Merino Furry Scarf Sale price20,38 € Regular price50,95 €
Color
WINTER SALE Save 60%#vari_starlet pink#vari_beige glow
Merino Tuft Scarf Sale price19,18 € Regular price47,95 €
Color
WINTER SALE Save 60%#vari_sky glow#vari_stone mist
Merino Furry Beanie Sale price18,78 € Regular price46,95 €
Color+4
WINTER SALE Save 60%#vari_sky glow#vari_tractor olive
Merino Double Furry Beanie Sale price19,98 € Regular price49,95 €
Color+4
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WINTER SALE Save 60%#vari_fairy light#vari_beige glow
Merino Socks Sale price7,18 € Regular price17,95 €
Color
WINTER SALE Save 60%#vari_starlet pink#vari_sky glow
Merino Pants Sale price22,78 € Regular price56,95 €
Color
WINTER SALE Save 60%#vari_fairy light#vari_beige glow
Merino Shirt Sale price22,78 € Regular price56,95 €
Color
WINTER SALE Save 60%#vari_starlet pink#vari_fairy light
Merino Jumpsuit Sale price37,98 € Regular price94,95 €
Color
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WINTER SALE Save 60%#vari_rose glow#vari_hayfiled haze
Wide Sweatpants Sale priceFrom 21,18 € Regular price52,95 €
Color+2
WINTER SALE Save 60%#vari_dusty rose wood#vari_rose glow
Frilla Dress Sale priceFrom 19,98 € Regular price49,95 €
Color
WINTER SALE Save 60%#vari_black#vari_tractor olive
Soft Beanie Sale price8,78 € Regular price21,95 €
Color+2
WINTER SALE Save 60%#vari_dusty rose wood#vari_hayfiled haze
College Hoodie Sale priceFrom 23,58 € Regular price58,95 €
Color+1
WINTER SALE Save 60%#vari_black#vari_tractor olive
Flare Pants Sale priceFrom 17,18 € Regular price42,95 €
Color+1
WINTER SALE Save 60%#vari_rose glow#vari_dusty rose wood
Short Sweatshirt Sale priceFrom 19,98 € Regular price49,95 €
Color
WINTER SALE Save 60%#vari_dusty rose wood#vari_rose glow
Rizi Shirt Sale priceFrom 19,18 € Regular price47,95 €
Color
WINTER SALE Save 60%#vari_bunnytrailflower#vari_tractor
Print Soft Tube Scarf Sale price11,98 € Regular price29,95 €
Color
Show all

FARM COLLECTION

FALL IN LOVE WITH THE CLASSICS!

FROM THE CLASSICS COLLECTION YOU WILL FIND ALL OF GUGGUU'S FAVORITE PRODUCTS

Babies, 50cm-74cm

Children 80cm-134cm

Youth, 140-170

Outlet

Are you looking for something specific?

Explore the season's collections

WINTER SALE Save 60%#vari_rose glow#vari_hayfiled haze
Wide Sweatpants Sale priceFrom 21,18 € Regular price52,95 €
Color+2
WINTER SALE Save 60%#vari_dusty rose wood#vari_rose glow
Frilla Dress Sale priceFrom 19,98 € Regular price49,95 €
Color
WINTER SALE Save 60%#vari_black#vari_tractor olive
Soft Beanie Sale price8,78 € Regular price21,95 €
Color+2
WINTER SALE Save 60%#vari_dusty rose wood#vari_hayfiled haze
College Hoodie Sale priceFrom 23,58 € Regular price58,95 €
Color+1
WINTER SALE Save 60%#vari_black#vari_tractor olive
Flare Pants Sale priceFrom 17,18 € Regular price42,95 €
Color+1
WINTER SALE Save 60%#vari_rose glow#vari_dusty rose wood
Short Sweatshirt Sale priceFrom 19,98 € Regular price49,95 €
Color
WINTER SALE Save 60%#vari_dusty rose wood#vari_rose glow
Rizi Shirt Sale priceFrom 19,18 € Regular price47,95 €
Color
WINTER SALE Save 60%#vari_bunnytrailflower#vari_tractor
Print Soft Tube Scarf Sale price11,98 € Regular price29,95 €
Color
WINTER SALE Save 60%#vari_hayfiled haze#vari_black
Long Relax Shirt Sale price14,78 € Regular price36,95 €
Color+2
WINTER SALE Save 60%#vari_black#vari_barnwood brown
Soft Tube Scarf Sale price10,38 € Regular price25,95 €
Color+2
WINTER SALE Save 60%#vari_hayfiled haze#vari_dusty rose wood
Relaxed Sweatshirt Sale priceFrom 19,98 € Regular price49,95 €
Color
WINTER SALE Save 60%#vari_autumnlambs#vari_bunnytrailflower
Print Dress Sale priceFrom 19,98 € Regular price49,95 €
Color
WINTER SALE Save 60%#väri_rose glow#väri_tractor olive
Wide Zipper Sweatshirt Sale priceFrom 25,98 € Regular price64,95 €
Color+1
WINTER SALE Save 60%#vari_dusty rose wood#vari_hayfiled haze
Relaxed Sweatpants Sale priceFrom 19,98 € Regular price49,95 €
Color+2
WINTER SALE Save 60%#vari_tractor#vari_autumnlambs
Print Soft Beanie Sale price11,18 € Regular price27,95 €
Color
WINTER SALE Save 60%#vari_rose glow#vari_hayfiled haze
Classic Hoodie Sale priceFrom 30,78 € Regular price76,95 €
Color+2
WINTER SALE Save 60%#vari_bunnytrailflower#vari_mushroomhedgehogs
Baby Print Frilla Dress Sale price23,98 € Regular price59,95 €
Color
WINTER SALE Save 60%#vari_tractor olive#vari_barnwood brown
Frilla Shirt Sale priceFrom 15,98 € Regular price39,95 €
Color
WINTER SALE Save 60%#vari_tractor#vari_mushroomhedgehogs
Print Relax Shirt Sale priceFrom 15,98 € Regular price39,95 €
Color
WINTER SALE Save 60%#vari_hayfiled haze#vari_tractor olive
Cube Baggy Sweatpants Sale priceFrom 23,98 € Regular price59,95 €
Color
WINTER SALE Save 60%#vari_barnwood brown#vari_tractor olive
Unisex Shirt Sale price14,78 € Regular price36,95 €
Color
WINTER SALE Save 60%#vari_dusty rose wood#vari_hayfiled haze
Slim Baggy Sweatpants Sale priceFrom 21,18 € Regular price52,95 €
Color
WINTER SALE Save 60%#vari_Tractor#vari_Autumnlambs
Print Sweatshirt Sale priceFrom 23,98 € Regular price59,95 €
Color
WINTER SALE Save 60%#vari_autumnlambs#vari_bunnytrailflower
Print Frilla Dress Sale priceFrom 23,98 € Regular price59,95 €
Color
WINTER SALE Save 60%#vari_dusty rose wood#vari_barnwood brown
Florette Shirt Sale priceFrom 17,58 € Regular price43,95 €
Color
WINTER SALE Save 60%#vari_bunnytrailflower#vari_autumnlambs
Print Leggings Sale priceFrom 15,98 € Regular price39,95 €
Color
WINTER SALE Save 60%#väri_dusty rose wood/ rose glow#väri_hayfield haze
Classic Leggings Sale priceFrom 14,78 € Regular price36,95 €
Color+1
WINTER SALE Save 60%#vari_hayfiled haze#vari_dusty rose wood
Logo Sweatshirt Sale price23,58 € Regular price58,95 €
Color
WINTER SALE Save 60%#vari_autumnlambs#vari_bunnytrailflower
Print Frilla Shirt Sale priceFrom 19,18 € Regular price47,95 €
Color
WINTER SALE Save 60%#vari_mushroomhedgehogs#vari_bunnytrailflower
Baby Print Bodysuit Sale price15,98 € Regular price39,95 €
Color
WINTER SALE Sold out #vari_dusty rose wood#vari_rose glow
Florette Dress Sale priceFrom 22,78 € Regular price56,95 €
Color
WINTER SALE Sold out #vari_hayfiled haze#vari_barnwood brown
Classic Baggy Sweatpants Sale priceFrom 21,18 € Regular price52,95 €
Color
WINTER SALE Sold out #vari_bunnytrailflower#vari_mushroomhedgehogs
Baby Print Wrap Bodysuit Sale price20,78 € Regular price51,95 €
Color
WINTER SALE Sold out #vari_tractorolive#vari_barnwoodbrown
Baby Jumpsuit Sale price38,38 € Regular price95,95 €
Color
WINTER SALE Sold out #vari_mushroomhedgehogs#vari_bunnytrailflower
Baby Print Jumpsuit Sale price38,38 € Regular price95,95 €
Color
WINTER SALE Sold out #vari_bunnytrailflower#vari_mushroomhedgehogs
Baby Print Leggings Sale price15,98 € Regular price39,95 €
Color
Show all
#vari_bambibloom#vari_beigeleo
Print Leggings Sale priceFrom 39,95 €
Color
#vari_beigeleo#vari_bambibloom
Print Relax Shirt Sale priceFrom 39,95 €
Color
#vari_black#vari_rose glow
Classic Leggings Sale priceFrom 36,95 €
Color
#vari_black#vari_sky glow
Slim Baggy Sweatpants Sale priceFrom 52,95 €
Color
#vari_black#vari_sky glow
Unisex Pants Sale priceFrom 43,95 €
Color
#vari_black#vari_beige glow
Classic Baggy Sweatpants Sale priceFrom 52,95 €
Color
Save 60%#vari_white glow#vari_rose glow
Baby Rib Leggings Sale price11,98 € Regular price29,95 €
Color
#vari_bambibloom#vari_beigeleo
Print Frilla Shirt Sale priceFrom 47,95 €
Color
#vari_beigeleo#vari_bambibloom
Print Smoc Dress Sale priceFrom 58,95 €
Color
#vari_sky glow #vari_rose glow
Relaxed Sweatshirt Sale priceFrom 49,95 €
Color
#vari_black#vari_rose glow
Logo Sweatshirt Sale price58,95 €
Color
#vari_bambibloom#vari_beigeleo
Print Shirt Sale priceFrom 39,95 €
Color
#vari_Beigeleo #vari_BunnyBed
Baby Print Bodysuit Sale price39,95 €
Color
#vari_Beigeleo #vari_Bambibloom
Baby Print Full Bodysuit Sale price54,95 €
Color
#vari_Beigeleo #vari_Bambibloom
Baby Print Jumpsuit Sale price95,95 €
Color
#vari_Sky Glow #vari_Rose Glow
Baby Jumpsuit Sale price95,95 €
Color
#vari_Bambibloom#vari_Beigeleo
Baby Print Leggings Sale price39,95 €
Color
#vari_rose glow#vari_black
Frilla Shirt Sale priceFrom 39,95 €
Color
#vari_black#vari_rose glow
Rizi Dress Sale priceFrom 59,95 €
Color
#vari_bambibloom#vari_beigeleo
Baby Print Rib Leggings Sale price32,95 €
Color
#vari_sky glow#vari_beige glow
Unisex Shirt Sale price36,95 €
Color
#vari_rose glow#vari_beige glow
Baby Wrap Bodysuit Sale price39,95 €
Color
#vari_rose glow#vari_white glow
Baby Rib Body Sale price39,95 €
Color
#vari_ Beigeleo #vari_Bambibloom
Baby Print Wrap Bodysuit Sale price51,95 €
Color
#vari_Rose Glow #vari_Sky Glow
Baby Leggings Sale price35,95 €
Color
#vari_white glow#vari_rose glow
Unisex Bodysuit Sale price36,95 €
Color
#vari_white glow#vari_beige glow
Baby Rib Florette Bodysuit Sale price46,95 €
Color
#vari_bambibloom
Baby Print Frilla Dress Sale price59,95 €
Color
#vari_Rose Glow#vari_Sky Glow
Baby Full Bodysuit Sale price49,95 €
Color
#vari_White Glow#vari_Rose Glow
Baby Frilla Full Bodysuit Sale price59,95 €
Color
#vari_Rose Glow#vari_Beige Glow
Baby Frilla Bodysuit Sale price38,95 €
Color
#vari_Bambibloom#vari_Beigeleo
Baby Print Rib Body Sale price42,95 €
Color
#vari_Rose Glow #vari_Beige Glow
Baby Frilla Dress Sale price59,95 €
Color
#vari_rose glow#vari_white glow
Baby Rib Florette Dress Sale price65,95 €
Color
#vari_beige glow#vari_white glow
Baby Rib Pants Sale price44,95 €
Color
#vari_Beige Glow #vari_Sky Glow
Baby Pants Sale price42,95 €
Color
#vari_bmbibloom
Baby Print Rib Florette Dress Sale price68,95 €
Color
#vari_rose glow#vari_beige glow
Baby Rib Full Bodysuit Sale price68,95 €
Color
See all
WINTER SALE Save 60%#vari_fairy light#vari_lavender haze
Classic Rib Long Sleeve Dress Sale price19,98 € Regular price49,95 €
Color
WINTER SALE Save 60%#vari_lavender haze#vari_fairy light
Classic Rib Dress Sale price19,98 € Regular price49,95 €
Color+1
WINTER SALE Save 60%#vari_ribbonflower[ALL]
Classic Print Rib Long Sleeve Dress Sale price21,98 € Regular price54,95 €
Color
WINTER SALE Save 60%#vari_lunar veil#vari_stone mist
Classic Rib Shirt Sale price14,78 € Regular price36,95 €
Color
WINTER SALE Save 60%#vari_fairy light#vari_lavender haze
Classic Rib Ballerina Shirt Sale price15,18 € Regular price37,95 €
Color
WINTER SALE Save 60%#vari_ribbonflower[ALL]
Classic Print Rib Tunic Sale price19,58 € Regular price48,95 €
Color
WINTER SALE Save 60%#vari_fairy light#vari_lavender haze
Classic Rib Florette Shirt Sale price17,58 € Regular price43,95 €
Color
WINTER SALE Save 60%#vari_ribbonflower
Classic Print Rib Dress Sale price23,98 € Regular price59,95 €
Color
See all
WINTER SALE Save 60%#vari_bambibloomPrint Winter Pants
Print Winter Pants Sale priceFrom 59,98 € Regular price149,95 €
Color
WINTER SALE Save 60%#vari_sky glow#vari_black
Merino Giant Tuft Basic Beanie Sale price19,18 € Regular price47,95 €
Color+4
WINTER SALE Save 60%#vari_black#vari_move mist
Merino Double Tuft Beanie Sale price17,58 € Regular price43,95 €
Color+4
WINTER SALE Save 60%#vari_cloud taupeWinter Pants
Winter Pants Sale priceFrom 55,98 € Regular price139,95 €
Color
WINTER SALE Save 60%#vari_beige glow#vari_rose glow
Merino Furry Scarf Sale price20,38 € Regular price50,95 €
Color
WINTER SALE Save 60%#vari_starlet pink#vari_beige glow
Merino Tuft Scarf Sale price19,18 € Regular price47,95 €
Color
WINTER SALE Save 60%#vari_sky glow#vari_stone mist
Merino Furry Beanie Sale price18,78 € Regular price46,95 €
Color+4
WINTER SALE Save 60%#vari_sky glow#vari_tractor olive
Merino Double Furry Beanie Sale price19,98 € Regular price49,95 €
Color+4
WINTER SALE Sold out #vari_sky glow#vari_tractor olive
Merino Tube Scarf Sale price17,58 € Regular price43,95 €
Color+4
WINTER SALE Sold out #väri_sky glow#väri_black
Merino Double Furry Baby Beanie Sale price21,18 € Regular price52,95 €
Color+4
WINTER SALE Sold out #vari_sky glow#vari_beige glow
Merino Basic Beanie Sale price17,98 € Regular price44,95 €
Color+4
WINTER SALE Sold out #vari_sky glow#vari_beige glow
Merino Baby Beanie Sale price18,38 € Regular price45,95 €
Color+4
WINTER SALE Sold out #vari_sky glow#vari_rose glow
Merino Furry Baby Beanie Sale price19,98 € Regular price49,95 €
Color+4
WINTER SALE Sold out #vari_bambibloomPrint Winter Parka
Print Winter Parka Sale priceFrom 67,98 € Regular price169,95 €
Color
WINTER SALE Sold out #vari_sky glow#vari_stone mist
Merino Furry Balaclava Sale price25,18 € Regular price62,95 €
Color+4
WINTER SALE Sold out #vari_cloud taupeNorth Snowsuit
North Snowsuit Sale price75,98 € Regular price189,95 €
Color
WINTER SALE Sold out #vari_cloud taupeC'moon Winter Parka
C'moon Winter Parka Sale priceFrom 63,98 € Regular price159,95 €
Color
WINTER SALE Sold out #vari_starlet pink#vari_sky glow
Merino Baby Mittens Sale price9,98 € Regular price24,95 €
Color+4
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Find your favorites!

Quality & durable clothes for children's everyday life and outdoor activities

WINTER SALE Save 60%#vari_tractor#vari_mushroomhedgehogs
Print Relax Shirt Sale priceFrom 15,98 € Regular price39,95 €
Color
WINTER SALE Sold out #vari_hayfiled haze#vari_barnwood brown
Classic Baggy Sweatpants Sale priceFrom 21,18 € Regular price52,95 €
Color
WINTER SALE Save 60%#vari_tractor#vari_mushroomhedgehogs
Print Relax Shirt Sale priceFrom 15,98 € Regular price39,95 €
Color
WINTER SALE Sold out #vari_hayfiled haze#vari_barnwood brown
Classic Baggy Sweatpants Sale priceFrom 21,18 € Regular price52,95 €
Color
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Gugguu Candy World

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Joining is easy and completely free! When you join the Gugguu Candy World loyalty program, you can start earning Marshmallows on your account right away! 

Log in to your customer account and continue to earn Marshmallows from every purchase. 

The 1€ you use = 1 Marshmallow.

Redeem Candy World discount coupons for your orders with the Marshmallows you've earned!

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What is

Gugguu?

Gugguu is a Finnish children’s clothing brand known for quality that stands the test of everyday life and time. What matters most to us is designing and creating clothes that let children be exactly who they are – active, playful, growing, and unique.

The hallmarks of our products are carefully selected materials, perfected fit, and unforgettable colours. Season after season, Gugguu collections bring captivating shades and prints that delight both children and parents.

Our work combines Finnish design, ethical thinking, and a strong visual style. Gugguu is not just clothing – it’s a part of childhood.

Learn more about Gugguu!

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