Does Gugguu's story continue?

In the spring, we asked our customers for help in a difficult market situation. Since then, we have received a tremendous number of messages, questions, and words of encouragement.

One question has been repeated more than any other: Will Gugguu continue its operations?

The answer is not entirely simple. We are currently doing everything we can to ensure that Gugguu's story continues and that we can offer our products to you in the future as well.

We are still living through challenging times, and the work continues every day. The fight is not over yet, but we are not giving up.

The past few months have not been easy. The children's clothing industry is going through challenging times, consumers' purchasing power has declined, and the entire industry has changed rapidly. At the same time, we have seen how a strong and loyal community has been built around Gugguu over the years.

Following our appeal for help, we have received many orders and messages from our customers. We have seen how many of you love Gugguu's products and hope that our story will continue.

Many have also asked about the prices, sizing, and patterns of our products. We continuously listen to feedback and develop our operations based on it. For example, we have been able to significantly reduce the prices of outerwear while maintaining our commitment to quality, safety, and responsibility.

One thing, however, has not changed.

We still want to make clothes that withstand wear, washing, and time. Clothes that combine timeless design, trendiness, and practicality. Clothes that children wear when playing, at daycare, at school, and on special occasions. Clothes that remain children's and adults' favorites year after year.

Thank you to every customer who has sent a message, placed an order, recommended us to a friend, or stood by us over the years.

We are moving forward. Together.

Kind regards,

Anne Valli
Gugguu's Founder and CEO