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Christmas magic and childhood enchantment – quality children's clothing as part of the Christmas season

Christmas is just around the corner! In this blog post, we share ideas for Christmas and festive dressing and how to surprise little gift recipients with soft packages. Christmas morning dawns quie...

The Baby Gugguu Collection was created in collaboration with Minttu Räikkönen

"You carried your own child, a little girl,
 beneath your heart.
 Now happiness is complete,
 you can hold her in your arms.
 You feel the hand, small and gentle,
 you feel the soft cheek.
 Can the...

How to prepare for the first overnight stay with a child?

Do you still remember from your childhood the first time you went to a sleepover at your friend's place? It was an adventure full of expectations and bubbling excitement in the air! You probably r...

Newborn wardrobe - What clothes does a newborn need?

The Gugguun Baby Collection has been a beloved addition to the Gugguun range - we have received lots of wonderful feedback on the products designed for newborns and we are happy to be part of famil...

Organic cotton as a material - properties and care instructions of organic cotton

Organic cotton is increasingly seen as a replacement for conventional cotton. Organic cotton is known as a more ecological and ethical alternative to conventional cotton. Gugguu's products widely f...

Fashion responsibility certificates

Sustainable development, ethics, and responsibility are important topics and are being talked about now more than ever. The textile industry is constantly being developed, for example, through var...

Responsibility Report 2019

Gugguu's year 2020 began, in addition to the release of new collections, with the publication of the 2019 responsibility review. Responsibility has been an important part of Gugguu's operations fr...

Children's winter clothes - Features and choosing the right size

Outerwear is an important part of children's wardrobes, especially here in the Nordic countries. Outdoor play, snow games, sledding hills, and building snowmen make the dark winter a bit more fun, ...

Gugguu succeeded in Eeti's responsibility report!

On Tuesday 22.9. Eettisen kaupan puolesta RY published its annual report for 2020, which addresses the responsibility reporting and transparency of Finnish clothing brands. In this blog post, we te...

Children's UV swimsuit - the most important piece of clothing for summer

Summer is here, and we have already started enjoying warm days - the bravest have taken a dip in natural waters, and inflatable pools for children have appeared in backyards. So it's time to dig ou...

10+1 tips for clothing care - how to make clothes last over time?

The purchased garment should last a long time – this has been one of the starting points in founding Gugguun. From day one, the goal in design and production has been that Gugguun clothes should wi...

Let's celebrate May Day - recipe for Gugguu's Rocky Road chocolate squares!

Spring is here and with it a joyful May Day! Donuts, sima, and streamers bring color to life after a long winter. Playfulness and colorful outfits brighten everyday life, and May Day balloons delig...