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Values -old-

Quality – Every garment in the Gugguu collection is carefully tested on children of different ages before production. In testing, we pay attention to durability, fit, and practicality. We also test all fabrics before starting production. Gugguu clothes are made with special care from carefully selected materials that last from one child to another.

Ecological – We choose to produce locally so that the finished products travel the shortest possible distance to our warehouse and so that we can visit our factories regularly. For this reason, our factories are located in Finland and within the EU. Our fabrics come from Finland and elsewhere in Europe. All our fabrics have the Oeko-tex 100 standard and the 100% organic cotton we use also has the GOTS - standard. We are constantly looking for new ecological materials, and the newest of these are the sweat suits added to the collection in autumn 2019, which are made from fabric produced from 100% recycled materials. Read more about sweat fabrics here. In our daily operations, we pay attention to packaging materials and warehouse practices: in addition to regular waste, we recycle plastics, papers, and cardboards and pack shipments in bags made from recycled plastic. We invest in the longevity of products so that their life is as long as possible. We are part of the Aalto University’s Finix project #sustainableclothing campaign.

Customer orientation – We want to receive and do receive a lot of feedback from our customers. We have made many changes to both products and our online store based on feedback from our customers. Every customer is important to us, and we want to serve them to the best of our ability. We strive to respond to messages quickly and to get packages sent out as soon as possible.

Safety – The safety of children and our products is of utmost importance to us. Safety is taken into account in the design of product models and material choices. Our outerwear includes reflective fabric, our clothes have no extra loose parts, and we choose materials carefully.