Discover the different spring collections
50cm-74cm (0-9 months)
Babies
Gugguu's baby clothes are made to make everyday life easier and feel wonderfully soft to wear. Timeless designs and high-quality materials accompany every moment of the baby year.
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80cm-134cm (1-7 years)
Children
Gugguu's children's clothes are made to withstand activity and feel good to wear all day long. High-quality materials and thoughtful designs work well in everyday life year after year.
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140-170 (8-14 years)
Youth
Gugguu's youth clothing combines comfort and polished style for everyday life. Easily mix-and-match designs work well at school and in daily life.
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Gugguu Candy World
Loyalty program
Join Gugguu's delicious Candy World loyalty program!
Joining is easy and completely free! When you join the Gugguu Candy World loyalty program, you can start earning Marshmallows on your account right away!
Log in to your customer account and continue to earn Marshmallows from every purchase.
The 1€ you use = 1 Marshmallow.
Redeem Candy World discount coupons for your orders with the Marshmallows you've earned!
What is
Gugguu?
Gugguu is a Finnish children’s clothing brand known for quality that stands the test of everyday life and time. What matters most to us is designing and creating clothes that let children be exactly who they are – active, playful, growing, and unique.
The hallmarks of our products are carefully selected materials, perfected fit, and unforgettable colours. Season after season, Gugguu collections bring captivating shades and prints that delight both children and parents.
Our work combines Finnish design, ethical thinking, and a strong visual style. Gugguu is not just clothing – it’s a part of childhood.
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