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Baby Collection

The anticipated, soft baby clothes are now available!

DAISY RIB COLLECTION

WITH WONDERFUL NEW ARRIVALS!

TO THE OUTERWEAR SELECTION

TO SOFT RIB PRODUCTS

ONLINE OUTLET!

FALL IN LOVE WITH THE CLASSICS!

FROM THE CLASSICS COLLECTION YOU WILL FIND ALL OF GUGGUU'S FAVORITE PRODUCTS

50cm-74cm (0-9 months)

Babies

Gugguu's baby clothes are made to make everyday life easier and feel wonderfully soft to wear. Timeless designs and high-quality materials accompany every moment of the baby year.

80cm-134cm (1-7 years)

Children

Gugguu's children's clothes are made to withstand activity and feel good to wear all day long. High-quality materials and thoughtful designs work well in everyday life year after year.

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140-170 (8-14 years)

Youth

Gugguu's youth clothing combines comfort and polished style for everyday life. Easily mix-and-match designs work well at school and in daily life.

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What is

Gugguu?

Gugguu is a Finnish children’s clothing brand known for quality that stands the test of everyday life and time. What matters most to us is designing and creating clothes that let children be exactly who they are – active, playful, growing, and unique.

The hallmarks of our products are carefully selected materials, perfected fit, and unforgettable colours. Season after season, Gugguu collections bring captivating shades and prints that delight both children and parents.

Our work combines Finnish design, ethical thinking, and a strong visual style. Gugguu is not just clothing – it’s a part of childhood.

Learn more about Gugguu!

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