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L-E-T'S M-O-V-E !

Children don’t just walk – they dance, jump, spin, and run. The children’s world is full of movement, play, and above all, colors. From this joy and energy comes Gugguu’s spring 2025 new collection Let’s Move!, which is released today, February 6th.

This collection is a symphony of bright colors, and the patterns tell a story of movement. Most patterns are inspired by children’s endless energy – how they never stop but move eagerly and swiftly from place to place. When a child moves, the world around lights up, and this is exactly the feeling we want to convey through the Let’s Move! collection.


COLORS ARE THE HEART OF GUGGUU
At Gugguu, we have always loved colors – they are part of our DNA. Children don’t think in black and white; their world consists of a wide spectrum of colors. They boldly combine different colors and dress in what feels good. In the Let’s Move! collection, this idea comes to life: bold prints and sparkling shades bring joy and freshness to dressing.

High-quality materials ensure that the clothes withstand children’s active pace. At the heart of the collection are comfortable, breathable products perfectly suited for an active everyday life. The clothes don’t tighten or restrict – they move with the child, just as children’s clothes should.


FAVORITE MODELS STAY, BELOVED CLASSICS MAKE A COMEBACK
A year ago, you launched Gugguu's popular Relax-style products, which remain in this collection. Additionally, we bring back beloved classics that have been favorites for many over the years:
• Spaghetti dresses and tops, which have been part of the collection for over 10 years
• Rizi Oneshort, a springtime butterfly ruffle jumpsuit
• Flow skirt, a casual skirt that pairs nicely with leggings or tights

The Let’s Move! collection is a tribute to movement - in all its forms -, play, and all the colors of life. It is made for children who move - each in their own possible and unique style. 

Fall in love & adore the new arrivals – Let’s Move!

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