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INFORMATION ABOUT GUGGUU

Values

GUGGUU

They are small, yet still the greatest.

Living and breathing miracles, whose hearts beat with curiosity and a desire to explore the world.

It's not just about innocence. It's about the first steps towards who they truly are.

When they are born here, they learn to love the world and let their personality flourish, freely and without limits.

Gugguu is a battle cry for the comfort, responsibility, and trendiness of children's clothing. Nothing less.

Because they are small. But only in size.

Passion

We are an untamed force of nature.

Relentless, but not destructive, except for things that are wrong. We are passionate doers who raise the bar high when it comes to inspiration, safety, responsibility, and quality - in everything we do.

Independence

We do not like rules. We wake up when there is an opportunity to do something that has not been done before.

We are not here to do things a little differently, but to walk our own path, searching and exploring – involving and surprising a like-minded audience.

Respect

We are competitive and determined to succeed. We do it with a big heart and good intentions.

We have great respect for both people and our planet – we respect all living and breathing things.